Graham Russell is a consultant, writer, author, speaker and university lecturer on the subject of green and sustainable business. Born, brought up and educated in the United Kingdom, Russell has spent the vast majority of his professional career in the US, including 20+ years in CEO positions in the transportation and environmental services industry.

During the past 10 years, he has provided consulting services to companies in the environmental services, recycling, green building materials and other cleantech industries. He teaches sustainable business in the University of Colorado Denver MBA program, and is the originator and co-author of “A Simple Path to Sustainability“, a recently published book on small company sustainability. He founded TruPoint Advisors in 2002 to help companies adopt sustainable business practices.

Mission

TruPoint Advisors inspires and teaches the leaders of small and mid-sized companies to embrace the principles of sustainable business to drive innovation, competitive advantage and improved financial performance while simultaneously reducing their negative impact on the natural and social environment in which they operate.

Vision

TruPoint Advisors is a recognized and sought-after expert on the subject of how small and mid-sized companies can enhance their competitive position through sustainability-based thinking.